Job Description

Job Description

ShineWater – The Boldest Beverage in the Cooler

WHO WE ARE:

At ShineWater, we don’t just hydrate—we elevate. We’re boldly flavored. Vitamin-infused. 100% of your daily Vitamin D in every crack of the can. We’re not just another beverage brand—we’re a movement of health, hustle, and feel-good energy.

CRM will identify chains that we want to be in, develop the strategy to get Shine authorized and maintain the relationship. The ideal candidate understands the ShineWater brand, is outgoing, highly organized, flexible, self-motivated and can encourage others to excel through positive reinforcement. Position is based in the Northeast and will require travel 1-2 days per week.

Job Duties to include, but not limited to:

• Identify chains that we want to get shinewater placed into. Prioritize with Sales Manager, COO and owners. This could include restaurants, retailers, natural food stores, convenience stores, gas station chains and grocers. (identified as 20 or more locations).
• Conduct initial meetings to introduce Shine and get products in the store
• Coordinate with COO and Sales to evaluate any pricing demands
• Learn, communicate and plan for how product will get to the chain
• Conduct quarterly business and planning reviews with each distribution facility managed to ensure not just getting into the store but velocity when we get in. Ie. End caps, promotional calendars, cold set, ability to sell cases
• Lead team to meet monthly, quarterly and annual sales quotas and merchandising objectives
• Create and implement pricing and programming to drive sales
• Work with marketing team to harmonize sales and marketing objectives
• Publicly speak / represent at distributor and retailer meetings, trade shows, trainings, speaking engagements and promotional events
• Use CRM and other organizational tools
• Manage team expenses
• Present updates to Director of Sales, COO and Owners

Qualifications:

Must reside in MA

• Three (3) years experience in the beverage industry preferred
• Must be proficient in current software for office and online marketing
• Familiarization with VIP, Trew up, Spins,Salesforce.com, and/or other distributor reporting systems
• Prior team management experience preferred
• Must be eligible to work in the United States
• Three (3) years Experience with grocers in the Northeast-UNFI
• Strong communication skills

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